What is it?
It's what language looks like.
They're just words, right?
No, it is the art and techniques of type design modifying type glyphs and arranging type using point faces, point sizes, line length, leading, and kerning.
Why do you think big companies pay artists for typographic work?
They are hired so they can illustrate what they are trying to get through to people.
How might typography effect you or other potential consumers?
It can affect the consumers in a positive or negative way.
Is graffiti, even if illegal, typography? What do you think about typography?
Yes, graffiti is typography. People use different fonts and their imagination.
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